Access one-off Marketing Support without the commitment
I work with SMEs on a project basis - stepping in when you need senior-level support to get things moving and keep your marketing aligned with your business goals.
Who is this for?
Sometimes you don’t need a full-time marketer or ongoing retainer.
You just need an experienced professional to step in, take control, and deliver results.
My One-off Support offering gives you access to senior-level marketing expertise on a flexible, project-by-project basis. Whether you’re tackling a specific challenge, launching a new product or service or need clarity and direction fast, I’ll bring structure, focus, and momentum - without unnecessary complexity.
This type of support is ideal if you’re:
Investing time and money into marketing but not seeing the return
Launching a campaign, event or website and need expert oversight
Reworking your strategy or messaging
Experiencing stalled progress or internal capacity gaps
Needing objective, senior-level input without a long-term commitment
I’ll step in, get to the heart of the issue quickly, and help you move forward with confidence.
How I can help
Marketing Strategy
Align with your business’ goal
If your marketing feels busy but not effective, it’s time to refocus.
I’ll help you strip things back, identify what actually matters and build a clear, actionable strategy that aligns every activity with your commercial goals.
You’ll get:
Clear objectives and priorities
Channel and budget recommendations
Defined KPIs and success measures
A practical roadmap you can act on immediately
The result? No generic frameworks - just tailored direction that makes sense for your business.
Copywriting
Let me tell your business’ story
Good copy should be clear, confident and focused on results.
I write copy that sounds like you, speaks directly to your audience, and drives action - whether that’s generating leads, improving engagement or supporting sales.
You’ll get:
SEO-ready website and landing page copy
Email campaigns and workflows
Blogs and thought leadership
Sales and marketing collateral
The result? Everything is written with clarity, consistency and conversion in mind.
Customer Journey Mapping
Improve engagement and retention
Understanding how customers experience your business is key to improving performance.
I’ll help you map the full customer journey - from first touchpoint to long-term loyalty - identifying gaps, friction points and missed opportunities along the way.
You’ll get:
A clear visual customer journey map
Insight into where prospects drop off
A prioritised action plan for improvement
Recommendations to improve conversion and retention
The result? A journey that works harder to convert, retain, and build long-term loyalty.
Project Management
I’ll take control of the details
Marketing projects often stall because no one truly owns them.
Whether it’s a website rebuild, campaign launch, rebrand or automation implementation, I provide clear, experienced project management to make sure things get done properly.
You’ll get:
Clear project scope, timelines and priorities
Coordination of internal teams and suppliers
Regular updates and clear communication
Delivery aligned to your business goals
The result? Projects that move forward without stress, confusion or last-minute panic.
Employer Branding
Attract and keep great talent
Your employer brand matters more than ever - especially in a competitive hiring market.
I’ll help you define what makes your business a great place to work and communicate that clearly and authentically - so you attract the right people and retain the ones you already have.
You’ll get:
A clear employer value proposition (EVP)
Careers page and recruitment messaging
Content ideas for social media and internal comms
Alignment between culture, values and brand
The result? An employer brand that helps you build a team that’s aligned, engaged and here to stay.
Event Management
Purpose led and results driven
Events can be powerful - but only when they’re planned with purpose.
From trade shows and exhibitions to launch events and customer days, I manage events end-to-end to ensure they support your wider marketing and sales goals, not just your calendar.
You’ll get:
Strategic event planning and positioning
Pre-event promotion to drive attendance
On-the-day coordination and management
Post-event follow-up and performance tracking
The result? Events that generate leads, strengthen relationships, and deliver measurable value.
Why work with me?
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Real world results
I’ve led marketing teams that delivered millions in pipeline growth - not just nice-looking campaigns. Every recommendation I make is grounded in experience, data, and what actually works for growing businesses.
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Senior-level expertise
With over a decade in senior marketing roles, I bring leadership-level insight but without the cost or commitment of a full-time hire. You get big-picture strategy and hands-on delivery, all tailored to your business.
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Strategic & practical
I don’t just plan; I roll up my sleeves and get things done. Whether it’s defining your go-to-market strategy, managing a website launch or mapping your customer journey, I bridge the gap between ideas and execution.
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Clear reporting & accountability
You’ll always know where your marketing stands. From dashboards to performance check-ins, I’ll help you track performance, understand what’s driving results and make smarter decisions based on real data - not gut feel.
“Cassie is amazing! I could leave the testimonial there and it should tell you everything you need to know. But I won’t.
“I brought Cassie in, originally as a content creator - with her journalistic background she was exactly what I was looking for - and she delivered, in fact surpassed substantially what I expected.
“Within six months I’d moved her to being my marketing manager and that’s where things really started to take off.
“Cassie throws herself into the company, heart and soul, and the difference she made, not only to our marketing and sales numbers, but to her team (who were underperforming before she took over) and to the spirit, across the whole commercial team was huge.
“I would employ Cassie again in a nano-second, and if you’ve read this far, then stop. Just ring her up and get working with her before she is too busy with someone else and making their lives and company so much better.”
Mark Cowgill, Co-Founder and Former Commercial Director at Exa Networks and Past President of Bradford Chamber of Commerce
Let’s talk
If your marketing isn’t quite hitting the mark or if you just need an extra pair of experienced hands to get things moving - let’s chat.
I work with ambitious SMEs across Yorkshire who want practical marketing support that actually delivers. Whether you’re looking for help with a one-off project or ongoing fractional marketing support, the best first step is a quick conversation.
No hard sell. Just an honest chat about what you need and how I can help.
Use the form to tell me a little about your business and what you’d like help with - I’ll get back to you within one working day.